One of the staple tools in real estate marketing programs, postcards provide are a perfect medium to create top of mind awareness.  One of the best things about postcard marketing is the fact that it is so easy to do, however, in order to be effective care should be taken in creating a solid plan for your postcard program.

What is your objective?

Defining the objective of the postcard will help you determine the key marketing message and audience.  Perhaps you are looking to increase your referrals, or maybe you are offering a special seminar on how to prepare your home for selling.  Your objective is the first step in determining the other elements of your postcard mailing campaign.

                                                                               

Who is your target?

Once your objective is determined, it will be easy to select the target audience.  A referral postcard will not be effective if you send it to prospects, likewise, current customers might take offense if you send a prospecting postcard to them.  Take care to choose the right audience for the message being sent.
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Real Estate Marketing Postcards Continued...)

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