Working with Postcard Providers

One of the easiest ways to conduct a postcard marketing campaign is to have someone do the job for you.  There are many reputable services providers available through online and local sources. One such provider, Imprev marketing offers a variety of high-quality postcard designs (over 800) in a both standard (5-1/2” x 4-1/4”) and jumbo cards sizes (8-1/2” x 5-1/2”). 

Postcard vendors typically offer templates as well as custom design services.  While some argue that pre-made designs are not as effective as custom, there are many clever templates that offer customizable space to clearly differentiate your postcard from the competition.  Templates are also considerably cheaper than custom formats.

Do it Yourself

In addition to working with vendors, there is always the option of creating your own postcard.  While they might not offer the same quality as a postcard vendor, there are many fine stationary options available at office supply stores.  In addition, you may choose to purchase a software packages to design your postcard.  The biggest drawback with making the card yourself is finding the time to design, label and send the cards.  If you don’t have help available, paying an vendor might actually be a more economical option.

Tying it All Together

While postcard advertising might not be the latest in real estate marketing technological advances, it can go far to tie all your marketing efforts together.  By using your postcards to direct prospects to your online presence, you will be able to present a cohesive and effective marketing program and brand image.

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